I recently had the pleasure of designing a new logo for the London-based, vintage make-up and hair styling specialists Deco Dolls - a project that allowed me indulge in my two existing interests of Art Deco style and classic Hollywood glamour. Through a distillation of reference and inspiration from sources such as Harper’s Bazaar magazines, the paintings of J.C. Leyendecker, Art Deco posters, sculptures, and classic movie posters, I developed new branding that immediately gives the viewer a sense of the nostalgic Deco Dolls style.
While deliberately avoiding current trends in this area of logo design that over use a pastel, home-made craft aesthetic, I chose a traditionally strong colour scheme of black and gold that evokes a sense of classic British fashion and opulence that’s more Biba than bunting. The final logo is made up of a classically elegant female icon (illustrated as a vector) with bold art deco lettering that allows for numerous applications ranging from web, print, social media, brochures and trade-show banners. Added to which a single colour version was also developed that manages to lose none of the original’s strength and readability.
In the gallery below you’ll find a collection of work in progress images that shows the evolution of the design, along with abandoned ideas including references to Ava Gardner and The Venus De Milo (one and the same in the movie A Touch of Venus), colour tests and the various different hair styles we tried before setting of the final design. A perfect job where I could be more pleased with the final result.
First Draft concepts, some referencing The Venus De Milo, goddess of love and beauty.
Second draft, horizontal format logo concepts.
A range of hair style tests.
Portrait illustration colour tests.
Further logo development bringing in text elements.
Final portrait, illustrated as a vector in Adobe Illustrator.
Final colour variations.
Cropped portrait for use as profile image, avatar etc.
I count myself among a strange breed of pale thirtysomethings – over exposed to TV, horror films, video games and all those other bad things supposed to rot our brains – but specifically amazing film poster art. Born of the home video generation, with daily life coloured by films such as Blade Runner, Star Wars, Indiana Jones, […]
This brand new collection of Art Deco Seamless Patterns offers 10 unique and decorative vector designs to use either separately or as a complement to the matching Backgrounds and Frames (available separately*). Each design is supplied in both native Adobe Illustrator CC and CS1 formats, plus flat JPGs for ease of use. Also included is a […]
While living and working in a remote part of the Somerset countryside has its advantages, suitable venus to acquire that all important art training via life-drawing are few and far between. Rian Hughes rubs this in with his new book, Soho Dives, Soho Divas: Rian Hughes Sketches London’s Burlesque Artistes, a collection of sketches and more […]
Through his many examples of beautiful vintage movie posters, film historian and collector Ira M. Resnick reveals the history of Hollywood and the leading men and screen goddesses of cinema’s golden-age. From the biographies of silent-era stars such as Louise Brooks and Gloria Swanson, to the personal travel tales as a poster collector, his affection […]
A ready-made designer’s toolbox from Design Cuts. For the next two weeks i’ve partnered up with Design Cuts to offer The Ultimate Scrapbooker’s Selection. A bundle deal made up of over 800 design elements including my own high-resolution paper textures, along with more Photoshop brushes, textures and vector illustrations from Fish Scraps, and frames, seamless patterns and […]
When it comes to memorable characters in horror films, few are as heavily referenced and as recognisable as The Bride of Frankenstein. Victim (like the original monster himself) in James Wale’s classic Universal horror, her mixture of hollywood starlet looks, lightning streaked hair and macabre medical bandages make for one of the strongest images in cinema, […]
6 Art Deco Designs for Posters, Wedding Invitations and more! The follow-up to the original and best-selling Art Deco package is here with Backgrounds and Frames Volume 2! Offering more design options for vintage deco fans, these fully editable vector and Photoshop files are perfect for custom party or wedding invitations, menus, posters or simply the most elegant […]
The award-winning director Joe Johnston (The Rocketeer, Captain America) introduces Star Wars Art: Concept with an affectionate look back at his early career working as a storyboard artist on the original trilogy. An experimental time where Star Wars wasn’t yet the cultural phenomenon we all now know and a fitting introduction to this new book […]
In Well-Read Women: Portraits of Fiction’s Most Beloved Heroines, the illustrator Samantha Hahn presents a collection of portraits imagining 50 of the best-loved female characters from literary classics of the last century. The Great Gatsby’s Daisy Buchanan, Scarlet O’Hara of Gone With the Wind and Doctor Zhivago’s Lara Guishar count among an impressive list, illustrated in […]
Taking inspiration from surf culture through the ages comes Surfer Dude! Decals and Stickers. A set of six fully editable logos and badges with pre-set text paths allowing you to create your own cool surf logos – with the added bonus of a specially designed cutter guide for those lucky enough to own vinyl sticker […]
All the high-res vintage textures you’ll ever need! Collecting all four volumes of the Decorative Paper Collections, this bundle deal offers a saving of 50% on the individual purchase price and contains 40 high resolution scans of genuine vintage and antique papers from the Wing’s Art vaults. Including countless examples of handy paper textures, torn […]
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Sure, it’s not the most modest move naming the book about yourself The World’s Best Artist, but those looking for the class on subtlety in Mitch O’Connell’s school of self-promotion won’t find it. It’s this tounge-in-cheek and unpretentious approach, backed up by stellar illustration work that makes me a fan, and the promise of that title and the book’s […]
15% off Discount Code for all Creative Market Customers! In collaboration with my friends at creativemarket.com and to celebrate my featured appearance on their front page this week, we’re offering all of my wonderful customers an amazing 15% OFF any item in the Wing’s Art Studio Shop! So that’s 15% off the best-selling Epic Art Deco Bundle, 15% off the 1950s Retro Bundle, Travel Labels, Antique […]
Save $8 on the individual purchase price with the Epic 1950s Retro Bundle! Containing all three 1950s inspired image collections including the best-selling Background and Frames, Seamless Patterns and stylish Badges, you’ll never need for vintage retro style again! Package Includes: 1. 1950s Diner Backgrounds and Frames - Six background designs - Bits and Pieces File […]
Rock ‘n’ Roll with these 1950s Diner Illustrations. Taking inspiration from the bold and beautiful graphic design of vintage All-American Diners comes this collection six 1950s style backgrounds and frames. Designed to work as posters or menus they feature preset text boxes for easy input, fully editable vector illustrations, frames, icons and patterns! All files […]
Irresistable eye-candy for vintage illustration fans. Lifestyle Illustration of the 50s by Ryan Hughes is the long-awaited follow-up to his equally superb collection of vintage magazine illustration of the 1960s. Featuring work from acclaimed artists such as Coby Whtimore, Al Parker, Lynn Buckham and Ernest Chiriaka, this new collection offers more of the same, which is […]
Hot on the heels of my earlier collections comes these 6 specially designed Art Deco Badges taking inspiration from classic cinema, architecture and events of the Deco period such as the New York World’s Fair. These are completely editable in Adobe Illustrator (ai or eps files only) allowing for the creation of your own glamorous […]
There are several books written on the subject of fashion illustration with many unfortunately proving to be little more than filler or catalogues of aspiring artists, but there are two in particular that stand out for me as recommended titles. The first being David Downton’s Masters of Fashion Illustration and the second, Cally Blackman’s 100 Years of […]
Character designers, animators and illustrators throughout the ages have all shared the wisdom of one simple truth; that adding an eye-patch to a character provides an instant coolness upgrade. From ‘the man in the Hathaway shirt’ to countless cowboys and Kurt Russell’s portrayal of Snake Plisskin, the eye-patch fits the bill whether you’re looking to […]
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With the sun beginning to tease with ideas of long days spent at the beach and hanging out at that unrealistically cool and imaginary surf shack, my artistic cravings start to lean towards the work of legendary surf artist Jim Phillips. No other artist captures the feeling of easy-going summers better, with his eye grabbing […]
Swissted is the brain-child of Graphic Designer Mike Joyce, combining a love of punk rock, indie and grunge gig posters with his own Swiss inspired modernist aesthetic. Featuring great bands such as Alice in Chains, Jane’s Addiction, Beastie Boys and The Cramps, the result is an unlikely pairing of seemingly un-related pop-cultures, collected in a new release […]
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In Awakening: The Art of Halo 4, games journalist Paul Davies takes the reader through the creation of the latest instalment of one of the most popular video-game series of all-time, and one that established Microsoft’s Xbox in 2001 as a major force in the video games industry. It’s fair to say that this book’s near 200 […]
A large range of design, illustration and art prints are now available from my online store over at Society 6. Decorate that special space above your desk or bookshelf with posters, framed prints, canvases and cards. You’ll also find iphone skins, tote bags and even t-shirts available in all shapes and sizes featuring my illustration work, […]
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Friday nights as a youngster for me was all about classic horror. The BBC, for a short but memorable period used to show a brilliant selection of Hammer Horror and Roger Corman movies every Friday night at 10pm and I absolutely lapped it up. Many evenings were spent in company of Christopher Lee, Peter Cushing […]