I recently had the pleasure of designing a new logo for the London-based, vintage make-up and hair styling specialists Deco Dolls - a project that allowed me indulge in my two existing interests of Art Deco style and classic Hollywood glamour. Through a distillation of reference and inspiration from sources such as Harper’s Bazaar magazines, the paintings of J.C. Leyendecker, Art Deco posters, sculptures, and classic movie posters, I developed new branding that immediately gives the viewer a sense of the nostalgic Deco Dolls style.
While deliberately avoiding current trends in this area of logo design that over use a pastel, home-made craft aesthetic, I chose a traditionally strong colour scheme of black and gold that evokes a sense of classic British fashion and opulence that’s more Biba than bunting. The final logo is made up of a classically elegant female icon (illustrated as a vector) with bold art deco lettering that allows for numerous applications ranging from web, print, social media, brochures and trade-show banners. Added to which a single colour version was also developed that manages to lose none of the original’s strength and readability.
In the gallery below you’ll find a collection of work in progress images that shows the evolution of the design, along with abandoned ideas including references to Ava Gardner and The Venus De Milo (one and the same in the movie A Touch of Venus), colour tests and the various different hair styles we tried before setting of the final design. A perfect job where I could be more pleased with the final result.
First Draft concepts, some referencing The Venus De Milo, goddess of love and beauty.
Second draft, horizontal format logo concepts.
A range of hair style tests.
Portrait illustration colour tests.
Further logo development bringing in text elements.
Final portrait, illustrated as a vector in Adobe Illustrator.
Final colour variations.
Cropped portrait for use as profile image, avatar etc.
Completing volume 2 of this Art Deco series are a collection 24 Art deco logos, badges and design elements! Featuring unique and customisable icons such as peacock feathers, arrows and fountains, and ready-made logos with easy to use pre-set text boxes, these combine to offer countless variations of your own personalised Art Deco logos. In the […]
Along with Walt Disney, Tex Avery and Chuck Jones, Maurice Noble stands among a group of men who changed the business of animation forever. But unlike Disney’s traditional approach to animation with realistic characters and highly detailed backgrounds, Maurice Noble applied his own sense of modern graphic design (often with creative partner Chuck Jones) to […]
I count myself among a strange breed of pale thirtysomethings – over exposed to TV, horror films, video games and all those other bad things supposed to rot our brains – but specifically amazing film poster art. Born of the home video generation, with daily life coloured by films such as Blade Runner, Star Wars, Indiana Jones, […]
This brand new collection of Art Deco Seamless Patterns offers 10 unique and decorative vector designs to use either separately or as a complement to the matching Backgrounds and Frames (available separately*). Each design is supplied in both native Adobe Illustrator CC and CS1 formats, plus flat JPGs for ease of use. Also included is a […]
While living and working in a remote part of the Somerset countryside has its advantages, suitable venus to acquire that all important art training via life-drawing are few and far between. Rian Hughes rubs this in with his new book, Soho Dives, Soho Divas: Rian Hughes Sketches London’s Burlesque Artistes, a collection of sketches and more […]
Through his many examples of beautiful vintage movie posters, film historian and collector Ira M. Resnick reveals the history of Hollywood and the leading men and screen goddesses of cinema’s golden-age. From the biographies of silent-era stars such as Louise Brooks and Gloria Swanson, to the personal travel tales as a poster collector, his affection […]
A ready-made designer’s toolbox from Design Cuts. For the next two weeks i’ve partnered up with Design Cuts to offer The Ultimate Scrapbooker’s Selection. A bundle deal made up of over 800 design elements including my own high-resolution paper textures, along with more Photoshop brushes, textures and vector illustrations from Fish Scraps, and frames, seamless patterns and […]
When it comes to memorable characters in horror films, few are as heavily referenced and as recognisable as The Bride of Frankenstein. Victim (like the original monster himself) in James Wale’s classic Universal horror, her mixture of hollywood starlet looks, lightning streaked hair and macabre medical bandages make for one of the strongest images in cinema, […]
6 Art Deco Designs for Posters, Wedding Invitations and more! The follow-up to the original and best-selling Art Deco package is here with Backgrounds and Frames Volume 2! Offering more design options for vintage deco fans, these fully editable vector and Photoshop files are perfect for custom party or wedding invitations, menus, posters or simply the most elegant […]
Coming from the best-selling Art Deco Backgrounds and Frames collection, this free download offers you the chance a try this incredibly popular range before you buy. This single art deco background comes in vector (separate versions provided for the latest Adobe Illustrator CC and older version 8) and high-resolution jpg, and is part of a […]
In Well-Read Women: Portraits of Fiction’s Most Beloved Heroines, the illustrator Samantha Hahn presents a collection of portraits imagining 50 of the best-loved female characters from literary classics of the last century. The Great Gatsby’s Daisy Buchanan, Scarlet O’Hara of Gone With the Wind and Doctor Zhivago’s Lara Guishar count among an impressive list, illustrated in […]
Towering above all others in the land of the comic book gods stands Frank Frazetta, a powerhouse of science-fiction and fantasy art, sadly no longer with us, but whose work remains as popular and sought-after as ever. The Frazetta Sketchbook is a welcome addition to the collections of available work, offering a previously unseen look at the […]
Taking inspiration from surf culture through the ages comes Surfer Dude! Decals and Stickers. A set of six fully editable logos and badges with pre-set text paths allowing you to create your own cool surf logos – with the added bonus of a specially designed cutter guide for those lucky enough to own vinyl sticker […]
All the high-res vintage textures you’ll ever need! Collecting all four volumes of the Decorative Paper Collections, this bundle deal offers a saving of 50% on the individual purchase price and contains 40 high resolution scans of genuine vintage and antique papers from the Wing’s Art vaults. Including countless examples of handy paper textures, torn […]
This latest double volume from TASCHEN provides an extensive reference catalogue of vintage typography and ornamental elements spanning 1628 to 1938. Providing an invaluable resource for Graphic Designers, these 2 books contain 1000′s of examples of decorative Victorian lettering, vintage stock elements and ornamental flourishes and frames, The accompanying text from Cees W. de Jong […]
Sure, it’s not the most modest move naming the book about yourself The World’s Best Artist, but those looking for the class on subtlety in Mitch O’Connell’s school of self-promotion won’t find it. It’s this tounge-in-cheek and unpretentious approach, backed up by stellar illustration work that makes me a fan, and the promise of that title and the book’s […]
15% off Discount Code for all Creative Market Customers! In collaboration with my friends at creativemarket.com and to celebrate my featured appearance on their front page this week, we’re offering all of my wonderful customers an amazing 15% OFF any item in the Wing’s Art Studio Shop! So that’s 15% off the best-selling Epic Art Deco Bundle, 15% off the 1950s Retro Bundle, Travel Labels, Antique […]
Save $8 on the individual purchase price with the Epic 1950s Retro Bundle! Containing all three 1950s inspired image collections including the best-selling Background and Frames, Seamless Patterns and stylish Badges, you’ll never need for vintage retro style again! Package Includes: 1. 1950s Diner Backgrounds and Frames - Six background designs - Bits and Pieces File […]
A collection of high resolution and vector brush strokes, hand painted and converted for use as digital elements. Combine them with my paper textures (https://creativemarket.com/wingsart/4770-Papers) and the wide array of effects availble in programs such as Adobe Illustrator and Photoshop for convincing artistic effects. Possible uses include the creation of rough edges, texture masks and […]
Taking inspiration from the bold design of 50s Diners, Bowling Lanes and Drive-Ins are these 12 seamless 1950s patterns. Tileable and fully editable in Adobe Illustrator, these patterns can used in any size and colour combination, and are specially designed to compliment the following sets also available in my shop: 1950s Logos and Badges; https://creativemarket.com/wingsart/8828-1950s-Storefront-Badges-and-Logos 1950s […]
Taking inspiration from the retro style of the 1950s storefront comes this set of six, fully editable vector badges and logos. Each is supplied in 3 versions – colour, black and white and minimal, allowing for various uses across all kinds of media. All files are provided with preset text paths in their native Illustrator AI (CC) […]
Rock ‘n’ Roll with these 1950s Diner Illustrations. Taking inspiration from the bold and beautiful graphic design of vintage All-American Diners comes this collection six 1950s style backgrounds and frames. Designed to work as posters or menus they feature preset text boxes for easy input, fully editable vector illustrations, frames, icons and patterns! All files […]
Irresistable eye-candy for vintage illustration fans. Lifestyle Illustration of the 50s by Ryan Hughes is the long-awaited follow-up to his equally superb collection of vintage magazine illustration of the 1960s. Featuring work from acclaimed artists such as Coby Whtimore, Al Parker, Lynn Buckham and Ernest Chiriaka, this new collection offers more of the same, which is […]
The Gordano Home Front are a group of history enthusiasts based in Portishead, near Bristol who recently approached me to design a war-time inspired logo / emblem for their upcoming website and promotional material. Taking visual cues from world-war two propaganda posters such as those produced my the WPA in the 1930s and 1940s, I […]
Save $5 on the individual purchase price with the Epic Art Deco Bundle! Containing all three art deco vector image collections including the best-selling Background and Frames, Seamless Patterns and stylish Badges you’ll never need for 1920s deco glamour again. Package Includes: 1. Art Deco Backgrounds and Frames Six background designs Two Bits and Pieces […]
Hot on the heels of my earlier collections comes these 6 specially designed Art Deco Badges taking inspiration from classic cinema, architecture and events of the Deco period such as the New York World’s Fair. These are completely editable in Adobe Illustrator (ai or eps files only) allowing for the creation of your own glamorous […]
There are several books written on the subject of fashion illustration with many unfortunately proving to be little more than filler or catalogues of aspiring artists, but there are two in particular that stand out for me as recommended titles. The first being David Downton’s Masters of Fashion Illustration and the second, Cally Blackman’s 100 Years of […]
Rudolph Belarski (1900-1983) was an American paperback cover artist whose action-packed or pin-up laden paintings sold countless books and magazines during the 1930s and 1960s. While predominantly of pulp fiction, detective or war stories in subject matter, he is also well-known for a series of paintings dedicated to the hospitalised servicemen in London and New […]
Character designers, animators and illustrators throughout the ages have all shared the wisdom of one simple truth; that adding an eye-patch to a character provides an instant coolness upgrade. From ‘the man in the Hathaway shirt’ to countless cowboys and Kurt Russell’s portrayal of Snake Plisskin, the eye-patch fits the bill whether you’re looking to […]
Included in this pack (acting as a perfect partner to the Art Deco Backgrounds and Frames) are 5 Art Deco seamless patterns provided as vector swatches enabling you to create background patterns repeatable to any size. Also included are each pattern displayed at A3 page size in vector eps and high-resolution jpg format. The vector […]
First released in hardback last year, Naughty and Nice: The Good Girl Art of Bruce Timm was so popular that it quickly became hard to find a copy without spending upwards of £100. Thankfully, publishers Flesk now offer a more accessible paperback edition subtitled, The Big Pocket Edition. Although not much smaller in physical size […]
In 2006 the ever popular comic book artist Robert Crumb introduced us via a book of portraits, profiles and accompanying music to his Heroes of Blues, Jazz and Country. Following the same format, it’s now William Stout’s turn to present his Legends of the Blues. Again, another legendary comic book artist, Bill Stout is also […]
A collection of 10 high resolution textures to add an extra touch of character to your own designs. This pack includes; Sponge, Pine Wood, Cork, Snake Skin, Red Wood, Linen, Old Paper, Hessian, Leather and tiki textures. Each texture (non-tileable) is provided as a jpg saved in the highest quality and average 3000 x 4600 pixels […]
It’s something of a coincidence that just a few days before receiving a copy of World Tour from Abrams Books, i’d sat down to watch the classic 1932 film Grand Hotel. A film that couldn’t match this book more perfectly, telling the story of the comings and goings inside this truly grand hotel. Starring Greta Garbo and […]
Credited as inspiration behind my own fashion portraits, René Gruau (4 February 1909 – 31 March 2004) was an Italian fashion illustrator who’s stylised and elegant work for high-profile clients such as Christian Dior, Vogue, Schiaparelli and Givenchy became synonymous with fashion illustration and has continued to inspire generations after him – perhaps none more so than in the […]
This week sees the release of the next in Titan Books series of Andrew Loomis reprints, Fun with a Pencil. Actually dating as the first of the Loomis instructional art books (going all the way back to 1939) it inevitably shares some of its content with his later releases, but where Figure Drawing for all […]
In a departure from my usual illustration style i’ve recently developed these 12 portraits celebrating some of history’s classic female icons. Ranging from the television comedian Lucille Ball (I Love Lucy) to Hollywood Goddesses such as Ava Gardner, Marilyn Monroe and Greta Garbo, these fashion illustrations represent some of the most beautiful and best known […]
With the anticipated release of the new Superman movie, DC’s status as a leader in the comic book industry remains as strong as ever, with its success only really comparable to that of Marvel. It’s testament to the power and longevity of their characters that the very same Man of Steel started it all with […]
With the sun beginning to tease with ideas of long days spent at the beach and hanging out at that unrealistically cool and imaginary surf shack, my artistic cravings start to lean towards the work of legendary surf artist Jim Phillips. No other artist captures the feeling of easy-going summers better, with his eye grabbing […]